Feb 13, 2023 | Uncategorized
Or maybe you think that, because you are so passionate about what you do, your passion will naturally communicate itself to the client? But passion isn’t necessarily a good thing. Because clients don’t hire people based on their levels of passion. And in some...
Feb 10, 2023 | Uncategorized
If you are pitching and its you that has the inside track – great. It means your marketing is doing its job. What you have to do is use that inside knowledge to maintain a lead over the others (and get the client mentally inclined to hire you, before any actual...
Feb 9, 2023 | Uncategorized
I’m often told it is to do with firing staff, or parting ways with a co-founder. Or maybe it’s taking the difficult decision to fire a client, or decline a re-pitch? Or deciding whether or not to sell? Nope. The hardest decision – and the most...
Jan 11, 2022 | Uncategorized
Simon is Group Chief Operating Officer of Selbey Anderson, and has built and managed global agency teams over 30 years. Selby Anderson, the highly successful investor in fast-growing, boutique agencies, finds and unlocks the hidden value in people, agencies and...
Jan 7, 2022 | Uncategorized
Think your firm is good at new business proposals? Here’s a test: take an old proposal, from just long enough ago for it to be out of your memory, and read it from start to finish, whilst asking yourself the question: at what point in the document would the...
Jan 5, 2022 | Uncategorized
Productivity is an enormously important metric in evaluating just how good your marcomms business is, because it’s a measure of how highly the marketplace regards your firm. Productivity is simply the marketplace voting with its wallet, which is why you should pay...