Jul 12, 2017 | Uncategorized
It’s easy to get proposal documents wrong; they are usually prepared under pressure, often with incomplete information (too many client briefs are, what’s the polite word, ‘baffling’ in their intricacy, repetition, contradictions and gaps), and you are...
Jul 11, 2017 | Uncategorized
There are plenty of traps to fall into when pitching. Three of my favourites – The Knowledge trap, the Logic trap and the Illustration trap, fall into the ‘say what you mean’ category and are the subject of this blog. The Knowledge Trap I was driving through...