Jan 5, 2022 | Uncategorized
Productivity is an enormously important metric in evaluating just how good your marcomms business is, because it’s a measure of how highly the marketplace regards your firm. Productivity is simply the marketplace voting with its wallet, which is why you should pay...
Dec 19, 2021 | Uncategorized
This time of year it’s not uncommon for thoughts to drift in the direction of doing something fresh, something different, and making the new year a new start. For some, that means thinking about throwing off the shackles of their current employer, and starting their...
Dec 17, 2021 | Uncategorized
Sounds crazy, but some of the most significant – frankly, existential – problems companies face are the ones they struggle to see, never mind analyse and deal with. There are three reasons why this is the case: The problem is mis-categorised. So a...
Jul 20, 2021 | Uncategorized
If you are writing a serious, important document – strategic analysis, Board paper, proposal, etc – then unfortunately there’s a decent chance you are in danger of putting the reader to sleep. You see, one of the many traps in writing important documents,...
Mar 30, 2021 | Uncategorized
Having read Board-level reports, from FTSE 100 companies, to charities, to Government, to tiny private businesses, I’m convinced that a huge part of the skill is reading between the lines, and seeing what isn’t there. So here are three features of reports that really...