Feb 13, 2023 | Uncategorized
Or maybe you think that, because you are so passionate about what you do, your passion will naturally communicate itself to the client? But passion isn’t necessarily a good thing. Because clients don’t hire people based on their levels of passion. And in some...
Feb 10, 2023 | Uncategorized
If you are pitching and its you that has the inside track – great. It means your marketing is doing its job. What you have to do is use that inside knowledge to maintain a lead over the others (and get the client mentally inclined to hire you, before any actual...
Feb 9, 2023 | Uncategorized
I’m often told it is to do with firing staff, or parting ways with a co-founder. Or maybe it’s taking the difficult decision to fire a client, or decline a re-pitch? Or deciding whether or not to sell? Nope. The hardest decision – and the most...
Jan 11, 2022 | Uncategorized
Simon is Group Chief Operating Officer of Selbey Anderson, and has built and managed global agency teams over 30 years. Selby Anderson, the highly successful investor in fast-growing, boutique agencies, finds and unlocks the hidden value in people, agencies and...
Jan 7, 2022 | Uncategorized
Think your firm is good at new business proposals? Here’s a test: take an old proposal, from just long enough ago for it to be out of your memory, and read it from start to finish, whilst asking yourself the question: at what point in the document would the...
Jan 5, 2022 | Uncategorized
Productivity is an enormously important metric in evaluating just how good your marcomms business is, because it’s a measure of how highly the marketplace regards your firm. Productivity is simply the marketplace voting with its wallet, which is why you should pay...
Dec 19, 2021 | Uncategorized
This time of year it’s not uncommon for thoughts to drift in the direction of doing something fresh, something different, and making the new year a new start. For some, that means thinking about throwing off the shackles of their current employer, and starting their...
Dec 17, 2021 | Uncategorized
Sounds crazy, but some of the most significant – frankly, existential – problems companies face are the ones they struggle to see, never mind analyse and deal with. There are three reasons why this is the case: The problem is mis-categorised. So a...
Jul 20, 2021 | Uncategorized
If you are writing a serious, important document – strategic analysis, Board paper, proposal, etc – then unfortunately there’s a decent chance you are in danger of putting the reader to sleep. You see, one of the many traps in writing important documents,...
Mar 30, 2021 | Uncategorized
Having read Board-level reports, from FTSE 100 companies, to charities, to Government, to tiny private businesses, I’m convinced that a huge part of the skill is reading between the lines, and seeing what isn’t there. So here are three features of reports that really...